Privacy Policy

Our Philosophy on Data Protection

We bridge the legacy of American craftsmanship with modern, secure e-commerce. Your privacy is the foundation of our relationship, and we treat your personal information with the same seriousness and precision as the Buck, TOPS, and Yellowhorse knives we represent. This Privacy Policy outlines how we collect, use, protect, and share information when you visit our website or make a purchase.

Information We Collect

To provide you with a seamless shopping experience for American-made knives and accessories, we collect several types of information:

Information You Provide Directly

• Contact Details: Name, email address, shipping and billing address, phone number
• Payment Information: Credit/debit card details (processed securely through our payment gateways), PayPal account information
• Account Credentials: Username and password if you create an account
• Communications: Correspondence with our customer service team, product reviews, survey responses
• Order Details: Products purchased, order history, preferences for knives and accessories

Information Collected Automatically

• Device and Usage Information: IP address, browser type, operating system, referring URLs, pages viewed, time spent on site
• Location Data: General geographic location (country/state level) for shipping and compliance purposes
• Cookies and Tracking Technologies: As detailed in the section below

How We Use Your Information

We use your information with the precision of a master bladesmith, solely for legitimate business purposes:

• Order Fulfillment: To process and ship your purchases of American-made knives, sheaths, beads, and accessories
• Customer Service: To respond to inquiries about products, orders, or shipping
• Website Improvement: To enhance your browsing experience and optimize our website performance
• Security: To protect against fraudulent transactions and unauthorized access
• Communication: To send order confirmations, shipping notifications, and occasional updates about new products (only with your consent)
• Personalization: To recommend products that match your interests in specific knife styles (fixed blade, folding, automatic, traditional pocket, etc.)
• Legal Compliance: To meet regulatory requirements and enforce our terms of service

Data Sharing and Disclosure

We treat your personal information with the same discretion expected within the knife-collecting community:

• Service Providers: We share information with trusted partners who assist with payment processing, shipping, website hosting, and analytics. These partners are contractually obligated to protect your data.
• Legal Requirements: We may disclose information if required by law, court order, or government request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, customer information may be transferred as a business asset.
• With Your Consent: We will share information with third parties when you explicitly authorize us to do so.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Data Storage and Security

Your trust is paramount. We implement security measures with the same durability that defines a Buck fixed blade or a TOPS survival knife:

• Secure Infrastructure: Industry-standard SSL encryption protects data transmission
• Payment Security: Credit card details are processed through PCI-compliant payment gateways and never stored on our servers
• Access Controls: Strict internal access limitations to personal information
• Data Retention: We retain personal information only as long as necessary for business, legal, or tax purposes
• International Data: As we ship globally (excluding certain Asian and remote regions), data may be transferred to and processed in the United States, where we maintain our headquarters at 4018 Despard Street, Atlanta, GA 30305

Your Rights and Choices

You maintain control over your personal information, reflecting the independence valued by knife enthusiasts:

• Access and Correction: You may review and update your account information at any time
• Data Portability: You can request a copy of your personal data in a structured format
• Deletion: You may request deletion of your personal information, subject to legal obligations
• Marketing Preferences: You can opt-out of promotional communications at any time using the unsubscribe link in emails
• Account Closure: You may request closure of your account by contacting our customer service
• Do Not Track: Our website does not currently respond to “Do Not Track” browser signals

Cookies and Tracking Technologies

Like the assisted opening mechanism on a premium knife, cookies help our website function smoothly:

• Essential Cookies: Required for basic site functionality, shopping cart operation, and secure checkout
• Performance Cookies: Help us understand how visitors interact with our site, allowing us to improve navigation and product presentation
• Functionality Cookies: Remember your preferences (such as currency or region) for future visits
• Advertising Cookies: Used to deliver relevant advertisements about knives and accessories you may find interesting

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.

Children’s Privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us immediately.

International Visitors

While we ship American craftsmanship worldwide, our operations are based in the United States. By using our website, you acknowledge that your information may be transferred to and processed in the United States, which may have different data protection laws than your country of residence.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Last Updated” date at the bottom of this page will indicate when revisions were made. We encourage you to review this policy periodically.